'Great ads for good causes'
Cannes, 2013
Publicis Conseil, Paris
Before I won at Cannes, my work was plastered all over Cannes (during the AD Fest) in 2013. ACT asked Publicis to develop a campaign to show 'great ads for good causes'. I went one step further to show how we ad people often only do this kind of ‘charity’ work to win awards. The ad crowd took notice and the expo was packed every day. Maybe we ad people do have a conscience after all...who knows.