‘Man of the world’
Heineken
Publicis Conseil, Paris 2013
The brief was ‘Man of the world’ but sorry you can’t show a man! Huh?! (French Loi Évin means advertising can't show a human drinking or enjoying alcohol). So we came up with ways to highlight the famous 'H' bottle in a creative, human, with a ‘Mad Men-ish’ style. It got a lot of attention and the little green bottle became a new retro hero.
For a new spin on Heineken
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Escape with Heineken
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