Y&R, Paris print, OOH
Being Irish, I was asked to bring a bit of the ‘auld country’ into the campaign. Whiskey needs water and since Ireland is famous for it’s rain, no wonder we’re famous for our whiskey too.
I helped launch a site to attract tourists to plan their trip to Paris. In addition to all the big tourist attractions, there were lots of 'off the beaten track' places and hidden gems for tourists to discover.
It's not often you get a chance to flex your creative writing chops. But this was one of those full page ads that went on and on and on. Who says long copy can't be fun?