'Don't Eat It'
Palmolive Gourmet Spa
Y+R Paris 2018
When something smells so delicious you usually want to eat it. But we had to warn Russian women that's probably not the best idea when it comes to our delicious Gourmet Spa Shower Gels. In 2017, the 'Don't Eat It' campaign increased awareness by 32% and sales by 27% in East Europe and Asia. Making Palmolive Gourmet one of the most popular shower gels ever.
'Don't Eat It' Shower gel
tv / olv / social / content
It's so delicious just don't eat it!