SapientRazorfish, NYC
It's the 21st century and there's still a stigma in the US around women buying or carrying condoms. With the launch of the new Trojan XOXO, we wanted to inspire change and recognize that everyone should feel the confidence to protect themselves, their health, and their well-being. Because when you #TrustYourself, you’re ready for anything.
#TrustYourself Anthem
0:30 Youtube + Broadcast
The motif of the mirror is a recurring theme throughout the spot. It is meant to amplify the action and reaction when someone looks at themselves in the mirror and for a brief moment, validates themselves.
#TrustYourself Anthem
1:30 Youtube + Events
Building from the notion of self-validation, we hear from the brand manager/client who has been working on developing the product over the past 4 years, along with the women casted who had stories and experiences of their own.
XOXO #trustyourself
on instagram
From International Women's Day to Valentine's to every day, XOXO has something to say.
See more at XOXO by Trojan instagram
Unboxing XOXO
We showcase the different layers within the product. The sleeve is removed to reveal a brand-free box that is supposed to sit discreetly on a side table. Each pack comes with a travel case that carries up to 2 condoms.
XOXO Experiential
Aug 9, 2017
Little Owl Townhouse, NYC
#TrustYourself Panel. A discussion on confidence, sexual health, body positivity, and more. On the panel was HBO’s Insecure’s Amanda Seales, blogger and model Nadia Aboulhosn and Wesleyan’s “Condom Machine” Alba Alvarado, and moderated by sex and relationship expert Dr. Logan Levkoff.
Press + Publications
Glamour Magazine — July 2017 ISSUE
US Weekly — July 10 ISSUE
People Magazine — July 10 ISSUE
Taste of Country Music Fesitval — June 8-10, 2017
WEFest 2017 — Aug 3-5, 2017

 Multiple billboards + multiple theatres.