'Protect Your Wang'
Trojan + Wang
Pride Month NYC, 2018
In honor of Pride Month, renowned fashion designer Alexander Wang teamed up with Trojan for a "Protect Your Wang" capsule collection benefitting the LGBT Center of New York. We helped create the limited-edition collection that includes a hat, t-shirt, bandana, and socks—all of which are emblazoned with the cheeky message "Protect Your Wang." A free Wang condom came with every item purchased from the collection and the designer himself (along with the #WangSquad) handed them out on Sunday, June 24 at the New York City Pride March. As part of the collaboration, we also designed a "Protect Your Wang" parade float that became the centerpiece of the party. All proceeds went to the LGBT Center's sexual health and education programs.
Protect your Wang
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