ifog: making things clearer

Ideas you can see.

Irene Fogarty. Creative director & copywriter. Campaigns, activations, brand worlds.

Visitors inside the SkinCeuticals moon jar in Seoul, watching 360-degree projections of skin biology New · SkinCeuticals · Seoul 2027The Moon Jar.Beauty · Luxury · Activation →

I’ve made compression socks sexy, given England’s women’s rugby team the visibility they deserved, and told the beauty industry to age disgracefully.

Colgate Max White: woman with big eighties hair and a bright white smileBring back your white smile.Colgate Dove whole body deodorant: real bodies adorned with flowersSmell beautiful everywhere.Dove Always Discreet key visual: red lace underwearAlways a woman.Always Discreet Prada Luna Rossa campaign portraitLuxury, quietly.Prada · Dior · Valentino O2 Brutiful posters for the Red Roses on a London street wallBrutiful.O2 × Red Roses A Bridgerton couple dancing at a ballHead over wheels in love.Bridgerton × Meetic Housemates. For zenergy.Bord Gáis Energy · The Brill Building, Dublin Westfield: a blue-haired girl behind a colourful food spreadOpen your eyes.Westfield Women footballers in a team huddleThe B-Zone.Barclays Miss Dior: an explosion of pink blossomFor the love of flowers.Dior England fans cheering in a pubEngland’s loudest cheer.Budweiser Neutrogena Cellular Boost: a woman facing her ageAge disgracefully.Neutrogena Silversea: a ship in an icy fjordAnother world.Silversea Yummy, but not in your tummy.Palmolive · Film Avantage IBM.IBM × Roland Garros ACT Responsible posters: See ads that saved livesPosters for Cannes.ACT Responsible