Hi, I’m an Irish copywriter who’s never worked in Ireland… unless you count pouring pints and managing late-night sing-alongs in pubs. With a Master’s in Medieval Literature (yes, before Shakespeare was cool), I traded Chaucer for copywriting in NYC. Gotta pay rent somehow, right? First gig? Convincing Americans to visit Britain. Yep, the irony wasn’t lost on me either.

After a 14 year stint on Madison Avenue, I swapped NYC for Paris, where I drank way too much coffee (not Irish coffees), and won two Cannes Lions for a fun Colgate campaign. Then Covid came along, and I found myself in Brexitland—aka London—turning Barclays from “serious banker” to “friendly neighbourhood money-handler”.

Now, I’m back in Paris, crafting content that makes you laugh, cry, or feel something…anything. From beauty to b2b, I’m all in.

As I always say, “If it doesn’t spark joy… well, you’re probably reading the fine print.”