COLGATE MAX WHITE_ BRING BACK YOUR WHITE SMILE
2018 CANNES LIONS
BRONZE - PRINT & PUBLISHING
2018 CANNES LIONS
BRONZE - OUTDOOR
2018 CANNES LIONS
6 SHORTLISTS
Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing. But a great white smile never dates. Thanks to Colgate MaxWhite One, we can bring back our best white smiles and nothing else. It did and we won the first ever Cannes awards for Colgate and our creative team.
COLGATE _ SMILE IS OUR STRENGTH
SILVER
CANNES LIONS 2022
–CREATIVE STRATEGY
From product obsessed to people-centered, we reinvented the oral care category. Bigger than showing pearly whites, our creative strategy showed the importance of a smile today. Very proud to have contributed to this project when I was part of the VMLY&R team in Paris. And of course, winning at Cannes in 2022, out a huge smile on all of us.
