ALWAYS DISCREET_ALWAYS A WOMAN
No woman should be stopped in her stride at any age. That was the message for our Always Discreet pads campain. Along with BETC, Paris we showed that wearing a pad is no big deal. In fact, we showed these women were proud to wear one. From a womanifesto to digital and spcial media, we showed women are always one step ahead.
Womanifesto
You never give up or give in but Always open to change.
You follow your passions like your instincts. Strong. Headstrong. Strong wiled. Nothing has ever stopped you. So why now?
You know when you’re better protected, you keep that stride, that keeps you alive.
Always a woman, and nothing can stop you.
