Usually when something smells delicious you want to eat it. But that’s not the best idea when it comes to Palmolive Gourmet Spa Shower Gels. So we warned Russian women with our catchy ‘Don’t Eat It’ tv and digital campaign, increasing awareness by 32% and sales by 27% in Eastern Europe and Asia. Making Palmolive Gourmet one of the most appetizing shower gels ever. (Bon or rather Non Appetit)