How do you get women to take control of their sexual health? You design a condom they’re proud to carry and talk to them to empower them. That’s what we did to launch Trojan’s XOXO condom. From new feminine Trojan packaging to TV, OLVs, OOH and digital, I worked with Publicis Sapient, NYC to create 'Listen to your inner voice' campaign. As Trojan's most successful condom campaign to date, XOXO also made a lot of headlines from the NYTimes to New York magazine.

https://www.thecut.com/2017/04/trojan-xoxo-condom-for-women.html