The most stylish way to protect one’s wang.

When Trojan wanted to tell everyone to protect themselves, they collaborated with Alexander Wang. I worked with the NYC Razorfish team to create the amusing slogan which became the theme of Alexander’s luxury T-shirts, socks, hats, and of course signature condoms. Even better, a cut of the proceeds benefitted the New York City LGBT Center — all in honor of New York City’s Pride celebration. And of course, on Pride Day, they went all out with the ‘Protect your Wang’ float.